Digital, Making Music, Climbling Mountains...
Digital Marketing Manager
Successfully implemented and delivered the B2B Digital Marketing Strategy for Experian Marketing Services through management of online campaigns and website optimisation. Worked collaboratively across the UK, US and EMEA, with a core focus on lead generation and brand building activity.
- Content Strategy
- Lead Generation / Scoring
- SEM / SEO
- Supplier Management / Budgeting
A highly technical role, responsible for development and optimisation of the new University CMS. Key player in roll out of new Microsoft Dynamics CRM and suite of responsive email collateral.
- Agile Methodology
- Usability Testing
- Information Architecture
- Customer Journey Mapping
Played a key role within the communication and marketing team, delivering award winning digital creative for the online services improvement program; Digital First.
Best UX website (UXUK '15 Awards)
- Front-end development
- User Research
- Responsive Design
- Version Control
Senior Web Optimisation Executive
A dynamic member of the Global e-commerce team, responsible for the design and optimisation of key performing consumer sites within the UK and US.
Nominated Learner of the Year Award 2012
- A/B Testing
- Web Performance and Optimisation
- Comprehensive SEO Dashboards
- Web Copywriting
Audio Visual Production
Grade: 1st Class BSc [Hons]
Get in Touch
Contact me if you would like to work together, or just say hello.