A Front-end Developer, UX Designer and Web Optimisation Specialist, with extensive knowledge and experience across digital marketing.
Passionate about creating simplistic, user focused, digital medium.
...also absorbed in:
Senior Web Developer
Using Agile methodology to implement and enhance new and existing web technologies.
- Enterprise Search
- Version Control
- Coding Standards
- Managed Web Services
Web Designer / Front-end Developer
Led on the re-development of the University’s web presence for its Research proposition. Achieved significant improvements to KPIs through modernisation of designs, information architecture and site templates, whilst keeping accessibility (WCAG), usability and brand alignment at the forefront of all decision making.
- User Research
- Content Audit
- Stakeholder Management
Digital Marketing Manager
Successfully implemented and delivered the B2B Digital Marketing Strategy for Experian Marketing Services through management of online campaigns and website optimisation. Worked collaboratively in the UK, US and EMEA, with a core focus on lead generation and brand building activity.
- Content Strategy
- Lead Generation / Scoring Model
- Supplier Management / Budgeting
A technical role held within the Digital Marketing team, responsible for development and optimisation of the Universities content management system. Key player in roll out of new Microsoft Dynamics CRM and suite of responsive email collateral.
- Usability Testing
- Information Architecture
- Customer Journey Mapping
Played a key role within the communication and marketing team, delivering award winning digital creative for the online services improvement program; Digital First.
- Graphic Design
- Responsive Design
- Usability Testing
Senior Web Optimisation Executive
A dynamic member of the Global e-commerce team, responsible for the design, creation and optimisation of key performing consumer sites within the UK/US.
Used an iterative testing approach to dramatically increase conversion rates and drive up revenue. Kept a focus on brand alignment, accessibility and usability during all stages of development. Worked collaboratively across various teams to enhance the in-house SEO program.
- A/B Testing
- Web Performance & Optimisation
- Dynamic SEO Dashboards
Audio Visual Production
Grade: 1st Class BSc [Hons]
Get in Touch
Contact me if you would like to work together, or just say hello.