Hi, I’m Leigh — an experienced Interaction Designer based in Nottingham, passionate about crafting intuitive, accessible digital experiences that put real user needs at the heart of every decision.
My background spans UX design, front-end development, and digital marketing, giving me a well-rounded perspective on how design, content, and technology come together to create meaningful products.
Made improvements to Admiral’s design system, creating reusable Figma components, enhancing accessibility standards, and producing clear documentation to support efficient collaboration between designers and developers.
Collaborated with cross-functional teams to design and deliver user-centred digital products and experiences. Conducted user research, usability testing, and gathered feedback to inform design decisions and enhance user satisfaction.
Responsible for the development, optimisation and user journey improvement on the University's core websites. Used Agile methodology to implement and enhance new and existing technologies, including the rollout of a staff-wide, custom built intranet.
Led on the re-development of the University's web presence for its Research proposition. Achieved significant improvements to KPIs through modernisation of designs, information architecture and site templates, whilst keeping accessibility (WCAG), usability and brand alignment at the forefront of all decision making.
Successfully implemented and delivered the B2B Digital Marketing Strategy for Experian Marketing Services through management of online campaigns and website optimisation. Worked collaboratively in the UK, US and EMEA, with a core focus on lead generation and brand building activity.
A technical role held within the Digital Marketing team, responsible for development and optimisation of the Universities content management system. Key player in roll out of new Microsoft Dynamics CRM and suite of responsive email collateral.
Played a key role within the Communication and Marketing team, delivering award winning digital creative for the online services improvement program; Digital First.
A dynamic member of the Global e-commerce team, responsible for the design, creation and optimisation of key performing consumer sites within the UK/US.
Used an iterative testing approach to dramatically increase conversion rates and drive up revenue. Kept a focus on brand alignment, accessibility and usability during all stages of development. Worked collaboratively across various teams to enhance the in-house SEO program.
Responsible for the design, coding and delivery of company e-Newsletters. Monitored and acted upon analytics to greatly improve marketing penetration targets, increasing the subscription base by over 100% in two years.
Facilitated the enhancement of learning and teaching to academic staff members through suitable support for the University's new Virtual Learning Environment (VLE). Helped deliver extensive training sessions, ensuring appropriate skill development in e-learning software tools and course effectiveness.
Developed, tutored and managed the First Diploma in Media course, from project briefs through to practical tasks for further education learners. The course focused on Audio Engineering, the Radio Industry, Video Production and Animation Techniques.